PROJECTS
Business strategy formulation for major telecom carrier
CHALLENGE
Vision and strategic direction were not fully aligned and shared thoroughly within the organization. While meeting sales targets most of years, market share and customer engagement stayed lower than their target.
SOLUTION
Phase 1: Vision and strategy re-formulation
Phase 2: Market analysis and identification of positioning strategy
Phase 3: Marketing mix implementation
Phase 4: Re-design of business process for commercial divisions
RESULT
•Improved customer engagement
•Improved market share with sustainable revenue growth on strategic market segments
•Improved and shortened new product/service development and launch cycle
Marketing strategy formulation for solution business of major IT vendor
CHALLENGE
Their positioning was vague and marketing mix was not properly developed. As a result, their sales stagnated and they were losing market share against their competitors.
SOLUTION
Phase 1: Market analysis for STP development
Phase 2: Development of marketing mix strategy
Phase 3: Development of marketing collateral including and digital contents
RESULT
•Number of MQL increased and conversion rate of SQL improved
Business development for major IT solution vendor
CHALLENGE
The client had the master distributor in Japan but they never hit the sales targets after granted exclusive distribution rights.
SOLUTION
Phase 1: Assessment of the existing distributors and identification of potential distributors and strategic parteners
Phase 2: Support negotiation with potential partners and conflict resolution with the existing partners.
Phase 3: Development of channel sales strategy and hands-on support for business development
RESULT
Successfully reorganized their channel partner network by appointing the new and effective master distributor.
•Increased sales (Year 1: 150%, Year 2: 200%)
Demand generation (digital marketing) for medical device manufacturer
CHALLENGE
They were struggling to secure sustainable sales growth and losing market share against competitors. Their lead generation program were heavily relied on inside sales' cold call but their conversion rate was quite low.
SOLUTION
Phase 1: Research to identify and create their customer journey map
Phase 2: Design demand generation program and implement marketing automation system
Phase 3: Create effective digital contents to support the demand generation program
RESULT
•Number of MQL increased and conversion rate of SQL improved